How mystery shopping can dramatically increase sales

How mystery shopping can dramatically increase sales

Results

Sites visited
Compliance
Set ups / visits completed
Total trained

Results

The results speak for themselves. As a result of the Mystery Shop activity, stores have increased their support for the eyewear range and sales have dramatically increased. This is largely due to stores now having a greater knowledge of how to maintain their fixtures and also having the correct product knowledge to sell more confidently. In-store staff have greater awareness and an incentive to display the product in a way that offers greater appeal and convenience to the consumer; sales have dramatically increased as a result.

Our response

As well as the initial in-store training kick-off sessions at the start of each season; we instigated a nationwide follow on mystery shopper program to monitor the compliance and effectiveness of the brand’s in-store presence. This required organised spot checks made immediately upon entry to the store in order to gain an accurate snapshot of the display.

This was a mystery shop with a difference, where compliant stores were rewarded with an on-the-spot prize of gift cards, redeemable upon registration. For stores that were under-performing and non-compliant, the mystery shopper acted as an advisor to ensure that in-store staff were made aware of the bespoke planogram for the store, stocking requirements and general improvements required to ensure that the product was displayed correctly to optimise visual impact and sales.